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Given at Amsterdam Dance Event last week, this presentation provides an overview of best & worst social media practices by brands, bands… & by us!

Examples include Amanda Palmer‘s crowdfunding, Topspin’s Ian Rogers’ D2F tips (from this midemblog post), and quotes from deadmau5, Paul Van Dyk and Contagious’ Will Sansom (the latter 2 from our “audience engagement” video) & many more.

The presentation ends with 7 hands-on tips for how to engage effectively with your fans and followers. In a nutshell: you have to give to receive!

 

This presentation was given to introduce a panel with Fame House’s Michael Fiebach and Red Light Management’s Randy Reed, about attention-grabbing initiatives like putting DJ Shadow on BitTorrent… legally! Fiebach will also speak at midem 2013.

 


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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