Given at Amsterdam Dance Event last week, this presentation provides an overview of best & worst social media practices by brands, bands… & by us!
Examples include Amanda Palmer‘s crowdfunding, Topspin’s Ian Rogers’ D2F tips (from this midemblog post), and quotes from deadmau5, Paul Van Dyk and Contagious’ Will Sansom (the latter 2 from our “audience engagement” video) & many more.
The presentation ends with 7 hands-on tips for how to engage effectively with your fans and followers. In a nutshell: you have to give to receive!
This presentation was given to introduce a panel with Fame House’s Michael Fiebach and Red Light Management’s Randy Reed, about attention-grabbing initiatives like putting DJ Shadow on BitTorrent… legally! Fiebach will also speak at midem 2013.