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“When you’re an artist, you want to make music,” says Matt Riley, head of sync and digital marketing for Hospital Records, a UK indie specialised in drum & bass and dubstep, whose artists include Netsky. “There are loads of other things, be it monetising your YouTube or doing metadata for your digital stuff… as an artist, you need help with that.”

 

Shot at Amsterdam Dance Event 2012, this is the latest in a series about the evolving role of labels in the DIY artist era. Check out all of our “Who needs labels” interviews here.

Register for midem 2013 here.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.