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Husband and wife duo Enda N Resa have come all the way from Indonesia to play at midem 2013. They won their slot at January 28’s midem festival night through our “Play midem live” competition with Indaba Music, helped at least in part by their phenomenal Twitter following. As they explain here, 140,000 followers may be less than Lady Gaga’s: but as Enda N Resa make a point of replying to every question on Twitter, their fans are exceptionally engaged, retweeting or replying to each of the band’s messages tens, or even hundreds of times.

So in a nutshell, it’s a simple lesson: the more you give, the more you get!

Endah N Resa play midem festival from 20.30 on Monday, January 28. Meanwhile, here’s a little song to keep you “Waiting”… 😉


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.