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Saturday night, London, January 2013. By rights I should be meeting up with friends or at the very least tweeting about ‘Splash!’ on ITV. Instead, I’m engrossed in organising my schedule for midem 2013. Why? Because it hit me that in less than 2 weeks’ time, I’ll be a part of the world’s biggest music trade show, and I’m ridiculously excited. These are just a few reasons why…

 

1) Hacks, and apps, and tech! Oh my!

I’ve already lost count of how many articles I’ve read this year on digital trends for 2013; with technology developing at warp speed and disruptive creativity making almost anything possible, it seems like every artist, label, manager and marketeer is desperate to know what the future holds for the music industry and how they can make digital innovation work for them. And I can’t lie, being a bit of a geek is an occupational hazard! So I can’t wait to plug in to midem 2013’s packed conference programme to gain insights from some of the industry’s top talent into new digital trends, platforms, products, apps, startups, revenue streams, marketing and audience engagement strategies – and learn what their impact will be on the future of the music industry.

A particular highlight will be midemlab. I remember reading about last year’s startup competition here on midemblog, and wishing that I could have been there in person to learn more about the 30 hottest digital startups & apps in the music industry, their business models, and how they could help artists & labels to engage and monetise online fanbases. I’m already excited about some of 2013’s finalists — including Vyclone, Soundrop, Tomahawk and Pulselocker — and am looking forward to finding out what they have in store for 2013 and beyond.

Then of course there’s Music Hack Day: no-holds-barred access to the weird & wonderfully creative minds of Martyn Davies (Music Hack Day co-founder), Adam Howard (wemakeawesomesh.it) and similarly creative coders as they break down the boundaries of what you can achieve with a music app. Tomorrow’s world, here I come…

 

2) It’s good to talk

The sheer scale of midem and the seamless way it brings together labels, artists, managers, publishers, brands, lawyers, marketeers, developers, entrepreneurs, advertisers and innovators provides attendees with unrivalled opportunities to connect & network, create new business opportunities, do deals and drive their business forward into the future. The possibilities really are endless!

 

3) Thank you for the music

What’s that you say? Madness headlining Saturday night at midem festival?! Three nights of some of the biggest international artists and hottest up & coming talent? Messieurs, with these lineups you’re really spoiling us!

 

4) I want to be a part of it…

I’ll be participating in two panels at midem: the Digital Deconstruction Workshop — with tumblr‘s Nate Auerbach, Famehouse‘s Michael Fiebach & The DIY Daily‘s Brian Thompson — on Sunday January 27; and the midem wrap panel on Tuesday 29, where we’ll wrap up the show’s key industry trends with The Next Web‘s Martin Bryant, OK Go‘s EU manager Emily Gonneau and midem‘s James Martin. This is simultaneously euphorically exciting and utterly terrifying; but it’s a huge honour to be participating in the conference and I’m looking forward to interacting with the audience as part of midem’s unique circular model.

I hope to see lots of you there!

 

Lucy Blair is digital marketing manager of Ministry of Sound, the UK-based club which also happens to be one of the world’s biggest indie labels. Follow her on Twitter here; and watch her “Who needs labels?” interview here!

Over 1000 labels and publishing companies attend midem each year. Register here.


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About Author

Lucy Blair

Lucy Blair is director of digital marketing agency Motive Unknown. Previously, she worked for Ministry of Sound and Anjunabeats. And is a frequent contributor to midemblog!

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