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“Blackberry Night Bikes” by Cutting Edge Music (UK)

Bikers riding glow in the dark night bikes use their BlackBerrys to set up a meeting, and as all of them converge in a dark urban landscape, their futuristic night bikes combined with Cliff Martinez’ score from the movie Drive creates a unique and edgy atmosphere.

 

“C3 Face” by The:Hours (France)

Thanks to its arty touch, this ad can be defined as an original and unusual production. It was made by paper and the result is outstanding. One man driving his CITROEN C3, smiling, singing, living an awesome trip thanks to his car. Ray Charles’ “Hit the road Jack” track has a strong reputation, which helps this ad gain mass appeal.

 

“La Guirlande” by The Shop / Young & Rubicam (France)

A childish, naïve and happy Christmas tinsel actually happens to be a tragic car accident. Message: If you drink and party during Christmas, don’t drive afterwards!

 

“Matinique Moments” by Upright Music (Denmark)

”Moments” is a short film for Danish fashion brand Matinique, directed and shot by Mads Feldballe on location in Las Vegas. Music supervision was handled by Upright Music and the music “Turn The Other Cheek” is composed and performed by Julie Collings (Hella Good Records).

 

“NBA Baller Beats” by [PIAS] Recordings (UK)

[PIAS] & Majesco Entertainment Company teamed up to launch NBA Baller Beats on Kinect for Xbox 360. Tiësto vs. Diplo featuring Busta Rhymes is featured in the game and as the sound-bed to the games teaser online trailer, which has over 2.3 million views on YouTube.

 

“Origami” by BETC Music (France)

For the very first time, La Poste group (the French postal service) decided to advertise on TV. This animated film, associating a world music band (Amadou & Mariam, produced by Damon Albarn) with an historically state-owned firm in an innovative and modern way, reveals the group’s development dynamic, linking its missions together: mail, bank, telecommunications, post.

 

“Renault Twizy: Plug into the Positive Energy” by Digitas, Publicis Conseil & Moxie (France)

In April 2012, Renault launched its first 100% electric vehicle in Europe targeting private individuals: Renault Twizy. Not a car, it’s the first-ever fully electric urban compact two-seater inside the Renault range. Digitas, Publicis Conseil & Moxie built a strong 360-degree activation based on a partnership with David Guetta, whose music and mindset perfectly fits the ‘positive energy’ positioning of the Renault Twizy.

 

“Sprint/HTC EVO 4G LTE Launch” by Leo Burnett (USA)

For Sprint’s launch of the HTC EVO 4G LTE , Leo Burnett needed an iconic love song that would resonate not just with the broader, general public, but with the clued in, tech savvy, blog reading consumer we were trying to reach. It chose “I’m Always In Love,” a classic song by Wilco, and remade the song in a surprising new way: using the product itself.

 

“Unlock the 007 in you” by Publicis Conseil (France)

The advert sees our hero on a mission to get the girl of his dreams against all odds. When he drinks Coke Zero, he unlocks his inner 007 and immediately starts humming the theme. This helps him push the boundaries in his everyday life with the confidence and drive of 007, highlighting that there’s a little bit of Bond in us all. From conception to final edit, music was at the heart of the production. The action constructs the rhythm; music was then added to underlie the rhythm and sound effects.

 

“Youtube Space Lab” by Aurotone (UK)

“Space Lab” is an initiative created by Google to source experiments put forward by young people from all over the world to be conducted in space on the International Space Station. A beautiful film was shot in order to launch the campaign globally on YouTube, and Google commissioned Aurotone to create a haunting piece of music to convey the sense of wonder and weightlessness of space.

 

The “Best music placement” category pitch session takes place January 27, 15:45 at midem. Check out the other 10 finalists here. The winners of both categories will be revealed at Visionary Monday, January 28. Find out more about brands at midem here.


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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