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midemblog spoke to Lee Morrison, Believe Digital‘s head of sales & new business, and SVP neighbouring rights, about Midem 2014’s theme, “Back to growth?

“In general, sales are starting to show growth, which is a good thing,” said Morrison. “There is more opportunity now too: more ways to promote your acts, to get heard; and that’s a really good driver of what’s helping the industry grow again.”

Morrison cited Believe’s recent deal with India’s Saregama as an example of this new potential: “they’re the longest-standing label in India, which is great; plus we’re signing content deals all over the world at the moment. It’s value content, local content that is selling well, and it’s translating internationally. So that’s a big area for us.”

Is the music industry back to growth? Find out in our infographic!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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