February 3, 2014
Three of the best music+brands campaigns in recent years were honoured at Midem today
Bronze winner: Music In the Sky, by Air France and BETC Music, who launched an app to capture various tracks in the sky — by acts such as Phoenix — depending on your region. Hidden games let users win concert and airline tickets. Isabelle Tardieu, music strategic planner, BETC Music (right), accepted the prize from Cliff Fluet, of Lewis Silkin (left).
Silver winner: You Need to Hear This, by Ogilvy & Mather London. Philips’ online platform aimed at giving music lovers an exclusive vision of what the future might sound like. Olivia Rzepczynski, global business director, Ogilvy & Mather (second from right), accepted the prize.
Gold winner: Make it to Muse, by Studio Brussel and Mortierbrigade. To raise awarness about dementia, this campaign brought a group of sufferers before an 18,000-strong audience, to perform as Muse’s support act. Vincent D’Halluin, strategic director for Mortierbrigade (second from left), accepted the prize.
Congratulations to our winners, and thanks to all our 2014 participants! Discover all ten finalists’ campaigns here.