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Music Discovery, Recommendation and Creation category


Nagual Dance, a gesture-based musical instrument that captures 3D data via a camera, took the prize in this category; Nagual Sounds’ CMO Matthias Strobel accepted the prize.

 

Marketing & Social Engagement category

 

Starlize, which uses predefined 15-45 second templates which allow its users to make fan-made music videos, won this category. Mobile Motion founder & CEO Roland Grenke accepted the prize.

 

Direct to Consumer Sales and Content Monetisation category


Weezic, which builds a virtual and customisable orchestra from a paper score to accompany the musician, turn pages, and highlight mistakes in realtime, won this category. Co-founder Grégory Dell’Era accepted the prize.

 

Vivendi “Coup de coeur” category

 

A special prize from Midemlab sponsor Vivendi was granted to Cubic.fm, which connects Deezer and Spotify within a single global network. Co-founder Erdem Gelal accepted the prize.


Thanks to all Midemlab 2014 participants, and to our sponsors, Vivendi & Pepsi!


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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