Did you know:
– The Walt Disney Company has agreed to buy Maker Studios, a leading YouTube multi-channel network (MCN), for US$500m?
– Superstar Shakira has formed an international partnership with mega-selling probiotic yogurt brand Activia for its “first ever integrated global communication campaign”?
– 19 Recordings, the entertainment company that created hit reality-TV franchise American Idol, is suing major music label Sony Music Entertainment for fraud, withholding royalties and other allegations?
This and more — including a feature focus on Denmark — in the latest issue of Outside the Box, a midem-exclusive round-up of recent key developments and disruptions beyond music, including:
• Ads & Marketing
• Books & Print
Click here to download Outside the Box (email required)
This report is the latest issue of a quarterly entertainment trends review developed by MediaTainment Finance, the business journal that covers investments in international media, entertainment and the impact of related digital technologies.