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In this series of posts from Reportlinker, we review the latest music+tech news, with one big statistic per news item. All you need to know, in figures!

Live concerts have waxed and waned in popularity over the past decade. Let’s see how they did in 2015, compared with previous years.

 $25.4 million: The amount Madonna’s latest concerts have grossed, making the singer the number one concert tour of 2015, according to Billboard magazine. Madonna’s Rebel Heart tour began Sept. 9 and played 24 shows in 20 Canadian and U.S. cities before beginning the European leg of the tour Nov. 4. Two New York City shows grossed $5.2 million alone. The other artists in the top 10 are U2 at $17.4 million, Marc Anthony and Carlos Vives ($2.7 million), Robbie Williams ($2.5 million), Jason Aldena ($1.7 million), Zedd ($1.4 million), Juan Gabriel ($1.1 million), Shinedown and Breaking Benjamin ($1 million), Chayanne ($997,455) and Eros Ramazzotti ($749,151). Source: Billboard

 

$736 million: The amount the top-grossing tour of all time, U2’s 360 Tour, made.  The tour ran from 2009-2011.  U2 also holds the fifth highest grossing tour, the Vertigo Tour from 2005-2006, which grossed $389 million. For the period 2009-2014, the average number of ticket concerts sold fell from 52 million to 44.8 million.  During that same period, average ticket prices increased from $62 to $71.32. Ticket prices peaked in 2013 at $86.40. Despite this, revenue from ticket sales has dropped from $3.28 million to $3.193 million. Revenue was its lowest in 2010 at $2.6 million. Source:  Statistic Brain

 

42: The average age of a concert attendee in the United States. This doesn’t mean others are staying away. Attendance in all age groups increased, especially for those 25-34 and those 45-54. The average income for a concert goer is $75,000 or more. Nearly half of concert goers attended a concert in a small venue like a theatre or club while 41% attended an amphitheater concert. Music festivals also are increasing in popularity. Research has shown those who attend concerts are also more likely to attend other types of events including family events, sports, and arts and culture. Source:  Ticketmaster

 

$2.9 million: How much Taylor Swift’s 1989 tour is grossing per concert. Since beginning the tour in May, Swift has performed for more than a million fans and made $173 million in ticket sales. The tour takes the top spot for Billboard’s Hot Tours list.  How much Swift earns per concert has not been released, but she is one of the highest paid musicians, according to Forbes. Her salary averages $80 million annually.  How does the 25 year old spend her wealth? According to Bazaar, she purchased a $20 million New York City 8,300 square foot penthouse that has seven bedrooms and 5.5 bathrooms. Source:  Music.Mic 

 

$4.5 billion: Revenue per concert in 2013, a 17% increase. Meanwhile, concert ticket sales increased by 6 million. The segment with the largest jump was country music, selling 7 million tickets. The stats come from Live Nation, Ticketmaster’s parent company. Live Nation uses a database of 250 million fans. Half of the company’s marketing revenue is now spent on social media and direct marketing.  Source:  New York Post

 

Melina Druga is an author and freelance journalist. Follow her on Twitter: @MelinaDruga.

Top picture : Featureflash / Shutterstock.com


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About Author

Melina Druga

Melina Druga is an author and freelance journalist. You can follow her on Twitter @MelinaDruga.

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