Articles by Mark Mulligan
Mark Mulligan Research Focus
Mark serves Consumer Product Strategy professionals. He is a leading expert on music and digital media. Mark came to Forrester through its acquisition of JupiterResearch, where he ran Jupiter's European research and data teams. Prior to joining JupiterResearch, Mulligan spent five years working in media consultancy and market research managing projects and delivering international projects.
Previous Work Experience
Mark came to Forrester through its acquisition of JupiterResearch. Mark joined Jupiter in May 2000. He regularly appears on TV, radio, and in the press, commenting on the European music industry, including BBC television and radio, ITV, CNN, BusinessWeek, The Economist, the Financial Times, The Guardian, and The Wall Street Journal Europe. He frequently speaks at conferences such as Popkomm, In the City, London Calling, and Midem. Mark was also a recording artist.
October 18, 2012
Free streaming on all new Windows 8 PCs? Microsoft may just have got music right this time, says analyst Mulligan
Tags: Microsoft, streaming, Xbox Music
July 12, 2012
This and more in the music analyst's "Streaming Goes Global" report, based on EMI Insight Data
Tags: data, music, streaming, study, usage
June 15, 2012
"A £10 million investment in We7 could well prove to be a very cheap pass to the big time", says the independent music analyst & midem(blog) regular
Tags: acquisition, retailer, streaming, Tesco, We7
October 31, 2011
Coldplay's Spotify embargo raises some awkward questions; but is it the right answer?
Tags: Coldplay, revenues, Spotify, streaming
June 29, 2011
Cloud music services are not helping enough. Here's how they could, says independent music industry analyst and MIDEMBlog regular Mulligan
Tags: cloud music, service innovation, subsidised services
October 27, 2010
What next for digital music? The vice president & research director at Forrester Research shares his vision...
Tags: digital, Forrester, Spotify, streaming
September 20, 2010
Mark Mulligan, vice president & research director at Forrester Research, returns for a guest post on the potential decline of downloads.
Tags: analysis, data, download, iPod
December 4, 2009
Tags: digital music, survey
September 28, 2009
The debate over how to fight online piracy is picking up pace in the UK...
Tags: music piracy
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