Articles by Mark Mulligan

Mark Mulligan Research Focus Mark serves Consumer Product Strategy professionals. He is a leading expert on music and digital media. Mark came to Forrester through its acquisition of JupiterResearch, where he ran Jupiter's European research and data teams. Prior to joining JupiterResearch, Mulligan spent five years working in media consultancy and market research managing projects and delivering international projects. Previous Work Experience Mark came to Forrester through its acquisition of JupiterResearch. Mark joined Jupiter in May 2000. He regularly appears on TV, radio, and in the press, commenting on the European music industry, including BBC television and radio, ITV, CNN, BusinessWeek, The Economist, the Financial Times, The Guardian, and The Wall Street Journal Europe. He frequently speaks at conferences such as Popkomm, In the City, London Calling, and Midem. Mark was also a recording artist.
On demand MIDiA

On Demand, In Demand – Exclusive MIDiA Research white paper

How can the music industry meet the needs on the on demand fan? MIDiA Research's founder has some answers!

Mark Mulligan

Mark Mulligan: How Xbox Music could lead the streaming pack

Free streaming on all new Windows 8 PCs? Microsoft may just have got music right this time, says analyst Mulligan


Mark Mulligan: 20% of subscribers buy more downloads since beginning streaming

This and more in the music analyst's "Streaming Goes Global" report, based on EMI Insight Data

Mark Mulligan

Mark Mulligan: Why global retailer Tesco acquired UK music streamer We7

"A £10 million investment in We7 could well prove to be a very cheap pass to the big time", says the independent music analyst & midem(blog) regular


Mark Mulligan: We Need to Talk about Streaming…

Coldplay's Spotify embargo raises some awkward questions; but is it the right answer?

Mark Mulligan

Mark Mulligan: Squaring the Consumption Circle – Why and How the Model Needs Fixing

Cloud music services are not helping enough. Here's how they could, says independent music industry analyst and MIDEMBlog regular Mulligan

Mark Mulligan

Mark Mulligan: The Digital Music Impasse

What next for digital music? The vice president & research director at Forrester Research shares his vision...

Mark Mulligan

Mark Mulligan: The Start of the End for Downloads?

Mark Mulligan, vice president & research director at Forrester Research, returns for a guest post on the potential decline of downloads.

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Mark Mulligan: Music Industry Meltdown: Recasting the Mold

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