While we agree on a lot of issues, on this one we are diametrically opposed. The success of the subscription model isn’t a possibility, it’s an inevitability. Access trumps ownership and the economics are irrefutable. For $12 a month, do you want to buy 12 tracks on iTunes or have unlimited access to over 3 million songs, along with recommendations, personalised radio, playlists and community.
iTunes is not enough for the avid music fan, subscription done right delivers an immersive, emotional experience at a great value. What has failed so far is the messaging, which is aptly illustrated in the way Paul presents the model: music rental. The experience isn’t rental, it’s access. The reality is that if Steve Jobs had introduced an iTunes subscription service at MacWorld yesterday, the discussion would be moot. Overnight, subscription would be cool and millions of iPod users would be loading thousand of tracks to take with them everywhere.
And people would be wondering, why didn’t anyone else think of this before??
Try Rhapsody, it will change your life.
On another topic, I’m still looking for topics to discuss on my user-curated Midemnet panel on Sunday the 27th, as well as looking for a panelist passionate about a topic/issue.
Let your voice be heard!!