THE PAST few weeks have seen a revolution in the creation of digital content — as evidenced at MIDEM, according to Jim Balsillie, co-CEO of BlackBerry-maker, Research In Motion.
Responding to a suggestion from interviewer Ralph Simon at a MidemNet session, Balsillie agreed that this could be called the birth of digital music 2.0. In the same way that web 2.0 had seen a carrier of simple data transformed into a world of rich media, since December there had been an explosion in adapting content for the new digital platforms.
“Music content owners felt they were on a death march and changed strategies were needed,” said Balsillie. “We have seen positive evidence on the web that this is not just a survival strategy but, well played, it could be a remarkable enhancement strategy.”
Balsillie said that this MIDEM had showcased several examples of potential revenue-enhancing technologies to offset the decline in CD sales and these fitted well with BlackBerry’s strategy of encouraging developers to provide content for its platforms, from the ability to download songs from radio stations to being able to book concert tickets.