I have been lucky enough to be working with and consulting to a number of digital music pioneers in the past few years (both companies and artists), and throughout this time have been able to develop what I believe to be a true and practical outlook on how ‘digital’ actually affects a music marketing campaign. Obviously each artist requires a unique mix of tools (there are countless varieties), but at a strategic level, there tends to be a common thread of fundamental activities that underpin any successful digital marketing campaign.
On Sunday the 18th at MidemNet, I will be providing an outline of some of the tools that are essential in creating a digital base, which can then allow more specific and targeted marketing tasks to be undertaken.
Meetings will take place on Sunday, January 18, 2009, (14.30-17.30), in the Debussy Foyer, Level 1. Reservations can be made starting on Saturday, January 17, (09.30), in the same location on a first-come, first-served basis.
I look forward to seeing you there.