This is a guest post from Jakob Lusensky of Heartbeats International, following up on MIDEM’s Sounds Like Branding seminar. Read on for the full report!
Thank you everyone who visited the Sounds Like Branding seminar at this year’s Midem! The report on how global brands embrace music in their marketing was very well received. We were pleased that both Variety and Billboard showed interest enough to report about it, and that we were able to have some interesting discussions with the participants.
The report concluded that, as many of us already thought, brands have a great interest in working with music and that this interest is growing. But we could also see that this love for music has not yet been translated into a strong show of commitment.
It is important that the music industry catch this momentum and start speaking the language of the marketers, showing return on investments models in order to convince the brands’ decision makers. We have to show them that when music is used in the right way it can be one of the most powerful tools of communication there is.
Here you can download the full report conducted by Heartbeats International:
Sounds Like Branding (Full Report)
Visit www.soundslikebranding.com to watch a video recording of the seminar in Cannes and get more information.