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This panel explored how brands are moving beyond simply slapping their logos on stages, becoming true partners to an increasing number of events and artists.

Speakers:
Bojan Boskovic, General Manager, Exit Festival (Serbia)

Simon Lewis, President, Marketing Partnerships, International, Live Nation (UK)

Becky Morgan, COO, All The Worlds (UK)

Helle Müller Petersen, International Marketing Director, Tuborg (Denmark)

Elizabeth Schimel, Global Head of Music, Entertainment and Communities, Nokia (Finland)


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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