Media Futurist (and MIDEM(Net) blogger) Gerd Leonhard just spoke to a packed room about how to use social media to promote music. Besides sharing his weapons of choice (photo), here’s just some of the precious advice he gave delegates:
- $500 for an iPhone app is well worth it
- Multitasking?
No! Juggling. Gerd’s sons do it all the time. “It’s about managing the
flow” - Social media is “customer relationship management,” far more effective than “spamming them 4 times a month”
- Gerd stopped using
email more than a year ago - “How can you have a conversation if
you’re not talking?” You have to be “open” - If you don’t have at least a YouTube, Facebook and Twitter buttons on your artist’s site, you’re missing out
- Twitter users like
music. It’s that simple!
How to use social media for marketing your music business (Midemnet 2010)
View more documents from Gerd Leonhard.
2 Comments
I will try my best to get better results
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