Liveblog: Gerd Leonhard’s social media tips

Media Futurist (and MIDEM(Net) blogger) Gerd Leonhard just spoke to a packed room about how to use social media to promote music. Besides sharing his weapons of choice (photo), here’s just some of the  precious advice he gave delegates:

• $500 for an iPhone app is well worth it
• Multitasking?
  No! Juggling. Gerd’s sons do it all the time. “It’s about managing the
  flow”
• Social media is “customer relationship management,” far more effective than “spamming them 4 times a month”
• Gerd stopped using
  email more than a year ago
• “How can you have a conversation if
  you’re not talking?” You have to be “open”
• If you don’t have at least a YouTube, Facebook and Twitter buttons on your artist’s site, you’re missing out
• Twitter users like
  music. It’s that simple!

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