The 6 mainstays in a nutshell (full details in the white paper ):
1.Content: The starting point.
2.SEO (Search Engine Optimisation): SEO allows you to be found and singled out amongst billions of research results.
3.Social media: Without any attractive content (music, video, contest, information, blog posts, humour, etc.), social media won’t be of much help to your case in terms of marketing.
4.Data analysis: Did your actions increase your visibility, attract more fans, secure their loyalty, or sell your content? Answering these questions will help you optimize your actions.
5.Monetization strategy: You can now directly sell through your website or other platforms.
6. Knowing your public: Understand how your fans establish a connection with you and your music will help you improve your connection with them, develop your music and make money from your content.