Most of the people I work with do not know why or how they can use marketing in order to increase their visibility and sales.

Artists and musicians often have a hard time realizing that they NEED marketing in order for their talent to be discovered and recognised.

Strategy and marketing are only tools. Your business is your music. Your music is your art. Strategy and marketing are there to help you to grow, know and reach your fans, be independent and monetise your music.

With this first is a series of regular white papers, we will delimit what is a music strategy, and how you can use it, with actual fact, and case studies.

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