Tim Riley, music affairs VP for Activision/Blizzard & Tunewiki’s Wade Metzler (notably responsible for mobile games like Lyrics Legend) played the audience the best of the 170 songs submitted for the video game-focused listening session before choosing a winner.
Whereas last year’s session focused on Activision’s DJ Hero franchise, the variety of genres proposed meant other series – such as the blockbusting Call of Duty series – were considered too.
Said Metzler, when submitting songs for any sync opportunities, bands and labels should “do their homework. Make suggestions as to what game you see your tune in and why.”
Riley agreed: “We used to have a physical dropbox here at MIDEM for these sessions, and some people would just leave their CDs with no other indications. It helps if you say why you think your track would be great for a given game. If you don’t know the publisher’s games, just have a look on YouTube… Then follow up a bit later with a phonecall.”
“Also,” added Riley, “if your band sounds really like a really well-known group, why not say so? Famous groups are usually expensive to license…”
More coverage of MIDEM’s Sync day, incl. other pitch sessions, in the MIDEM daily News, online here!