As the first main slide of this exclusive presentation shows, over the past three months, over 60% of survey respondents declared they’d watched music videos on a computer, versus less than 20% who had legally downloaded music.
Just one way in which this report addresses how “music listeners” are being exposed to, and consume music. With multiple channels to expose music and generate revenue, there are broad opportunities, but the fragmented market leads to complexity. The consumers themselves are not a single block: the audience is fragmented and segmented. Engagement level varies broadly, based on demographic, and also on how music is accessed. Finally, and a paradox for a primarily audio-only medium, the main share of “ear” comes from the audio-visual experience of watching music.
Could watching be the new listening?
Find out in the full report, here.
23 Comments
Pingback: YouTube Insight is Awesome (and here’s how to use it) - Amp Music Marketing
Pingback: Discovr Elegantly Delivers World of Music to iPad | Evolver.fm
Pingback: Life After MySpace: Where Do The Bands Go? | BTTV BLOG
Pingback: How YouTube became the place to go for music on the Web
Pingback: DigiMusicGame » Blog Archive Will Google Music Offer Full Song Previews? » DigiMusicGame
Pingback: Will Google Music Offer Full Song Previews? - hypebot
Pingback: Is it time to re-brand the way we monetise music? | Music 4.5
Pingback: The age of the Lyrics Video: why and how to do them - Amp Music Marketing
Pingback: Use the latest research to market your music « Make It In Music Daily
Pingback: Um maravilhoso mundo novo para a música | Ouve-se
Pingback: Consumo de música na internet: novas práticas e novos modelos de negócio | Estrombo
Pingback: People Use YouTube 3X More Often to Get Music Than From Legal Sites | ExploreMusic
Pingback: Um trailer do filme da sua banda | Pulso Estudios
Pingback: Getting a Return on Your YouTube Investment (ROYTI) « The uPlaya Blog
Pingback: Tweeting is Metal: 10 Pointers for Adding Zazz to Your Band’s Social Media Profile - HardRockChick
Pingback: CAPAC » Musikforbruget anno 2011
Pingback: Les innovations et les nouveaux outils de Youtube dans la musique en ligne | Don't believe the Hype
Pingback: midemblog’s top 10 posts of 2011 | midemblog
hey there and thanks for your info ? I have certainly picked up something new from proper here. I did on the other hand experience a few technical points the usage of this site, since I skilled to reload the web site lots of instances prior to I could get it to load correctly. I had been wondering in case your web hosting is OK? Now not that I’m complaining, however sluggish loading cases instances will often have an effect on your placement in google and can damage your high quality ranking if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and could glance out for much extra of your respective exciting content. Ensure that you update this again very soon..
Pingback: The Blueprint: Checklist for starting a band | The Metalluminati
I am not certain where you’re getting your info, however great topic. I must spend some time learning more or figuring out more. Thanks for magnificent info I was searching for this info for my mission.
Pingback: How you may be destroying your favourite musicians’ career. « JumpUp!
Pingback: Is it time to re-brand the way we monetise music? ‹ 4pt5