Bernie Cho, President, DFSB Kollective (Korea)
Michael Doernberg, CEO, ReverbNation (USA)
Eric Garland, CEO, BigChampagne (USA)
Adrian Pope, Director of Digital & Business Development, [PIAS] Entertainment Group (UK/Belgium)
Jeremy Welt, SVP New Media, Warner Bros Records (USA)
Paul Resnikoff, Founder & Publisher, Digital Music News (USA)
Music marketing has significantly evolved in recent years, going from mass marketing to developing long-lasting audience relationships and defining targeted music offerings. Through bestin-class examples, this panel offered innovative marketing strategies to break through the noise and effectively reach fans.