As such, this blog will continue to offer the industry’s finest insight, debates and analysis year-round, across these new categories:
– Music Biz: midem’s commitment to music industry essentials, such as labels, publishing, licensing and legal issues to name a few, remains firm in Cannes and right here on midemblog
– Direct to Consumers: with an estimated – and ever-growing – 3 million DIY artists currently in activity, this category offers a wealth of tips and advice from the sector’s top experts. This is also the place for key insight on new ways to reach new consumers and fans (D2F)
– Tech: music startups and hackers were the talk of midem 2011 and will remain so in 2012 and beyond. But they’re no longer alone! Non music-specific services such as Kickstarter (crowdfunding) and tumblr (blogging) are proving increasingly useful for musicians; this is where you’ll hear about them first
– Brands: could 50% of music revenues soon come from brands? This is where to find out. midemblog’s Brands category will cover not only sync/music for images, but all types of new music+brand interactions (such as the American Express “Unstaged” concerts, to name just one example).
And watch out for two exciting new midemblog sections soon too 🙂
We hope you enjoy the all-new midemblog and look forward to your comments! Meanwhile, check out our relaunch video right here: