For Paul Walborksy, CEO of leading tech blog GigaOM & midemlab jury member, startups should propose something that’s disruptive – i.e. brings something new to the industry – and that engages its audience in a long-term relationship, rather than aiming to monetise from the outset. Somewhat like GigaOM’s own approach, says Walborsky: use content to build a relationship, then upsell premium offerings.
Coca-Cola’s Emmanuel Seuge, jury member for the “Marketing and social engagement” category, is also looking for “disruptive ideas that fill a void in the marketplace;” but also “ideas that are rooted in a market reality and that areoperational enough that a company like Coca-Cola could help implement right away; ideas that take the conversation between the music industry and its fans to the next level, and that in some cases are able to monetise that conversation.”
Sony Music US’ head of digital Thomas Hesse also shared his advice here on midemblog: 7 essential tips on how to win midemlab, from a major mind, no less!
Over a hundred startups have applied for midemlab 2012. More on midem’s startup competition here!