New tools – distributors, e-commerce websites, applications, tools, data analysis, technologies – open up new possibilities for music and accentuate an already strong trend: the necessity to engage fans in a tailored dialogue with the artist, the record label and the extended fan community.
These tools have become essential for artists, no matter the level of development. That way, an artist alone, self-produced or signed with a record label, can use a distributor to broadcast their music on online stores, video platforms to host their videos or a streaming platform to make their titles available.
There are many platforms for music distribution, because there are so many ways to consume music. These new ways of consuming are relayed by new platforms.
1. New tools for new needs
2. Case study (old generation tool): MySpace
3. Case study (new generation tool): Bandcamp
4. Key Learnings
Virginie Berger is founder and CEO of DBTH, a strategy and development firm dedicated to artists and creative industries.