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eMusic: Targeting Opportunities for Digital Music Consumer Segments – exclusive white paper

Are your fans "Independent Leaders" or "Mainstream Followers"? Online retailer eMusic offers essential consumer insight

By James Martin on January 18, 2012 0 Comments

This research paper by online retailer eMusic defines how online music consumers in the UK and US are segmented, taking a deep dive into their behavioural profiles and revealing key insights on how to target them.

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James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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eMusic: Targeting Opportunities for Digital Music Consumer Segments – exclusive white paper

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