Dan Rose revealed at midem 2012 that 5 billion songs have been shared on Facebook since it integrated streaming services like Spotify and Deezer within its Open Graph, four months ago.

We asked him to expand on this dizzying figure, and to explain why Facebook matters so much for music. He notably observed that the Open Graph is proving effective at promoting lesser-know artists, like Skrillex for example; as the more rabid the fanbase, the better an artist’s viral spread.


Watch Dan Rose’s midem Visionary Monday session via Livestream’s on-demand service.

About Author

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.


  1. Pingback: Visionary Monday afternoon wrap: Ronson, Facebook & more change the face of music | midemblog

  2. Pingback: Facebook’s New Balancing Act: Shareholders vs. Users | Evolver.fm

  3. Pingback: Facebook’s New Balancing Act: Shareholders vs. Users

  4. Pingback: Cómo la Tecnología e Internet han cambiado la industria musical | Roberto Carreras

  5. Pingback: TEAMS Digest: Special MIDEM 2012 — Stratégie Web Marketing pour les artistes musiciens, managers, labels – TEAMS

  6. Pingback: Facebook's Dan Rose: Connecting Music with 800 million peoplemidemblog

Leave A Reply