A veritable flurry of tweets accompanied the opening session from web guru Seth Godin, for his first ever address to the music industry. This tweet, from midemblog regular Virginie Berger, came out tops:
“The music isn’t in trouble. The music industry is in trouble. But this is the greatest opportunity ever” Seth Godin #rethinkmusic
— Virginie Berger (@virberg) April 23, 2012
The session was a perfect opener for Rethink Music, with Godin urging the music community to think outside of its usual constraints:
Godin: the internet is the only media that wasn’t invented to keep advertisers happy #rethinkmusic — Rethink Music (@rethink_music) April 23, 2012
DJ Spooky, aka Paul Miller, then encouraged similar open-mindedness:
Basic vibe: embrace ubiquity! You do not need to mainstream. You do not need to be normal… #rethinkmusic @rethink_music
— Paul D. Miller (@djspooky) April 23, 2012
Adding:
“Were no longer in an era of mass production, we’re in an era of mass customization” — @djspooky #rethinkmusic
— Discogs (@discogs) April 23, 2012
Some language remained too corporate for some attendees:
Every time someone uses the word “consumer” I twitch a little bit. #rethinkmusic
— liz pelly (@lizpelly) April 23, 2012
Then the presentation of the results of the Hacker’s Weekend provided plenty to tweet about… well, one hack inparticular!
The playlist that inspired your parents on that special night? Music Hack Day app tells you thebyrdsandthebeegees.com #RethinkMusic #EchoNest
— Brady (@BradySadler) April 23, 2012
Music attorney Ken Hertz, of Hertz and Lichtenstein LLP, then created quite a buzz with quotes like the below one; he also mentioned the case of the “Rammstein dildos” (Google it!) as a great example of how far some fans – and bands – will go…
“Music is the best way to sell other stuff.” -Ken Hertz #rethinkmusic
— Kathryn Price (@kathrynoh) April 23, 2012
Others found great learning opportunities from Rethink’s speakers…
“Sound recordings are the runt of the copyright litter.” A nice refresher course! NU’s David Herlihy at #ReThinkMusic #huskies
— Let’s Talk Magazine (@LTMBoston) April 23, 2012
Then Spotify’s Ken Parks had trouble convincing some that his company was doing all it can to improve artist’s earnings from the service:
. @Spotify CCO asked about artists who claim they haven’t been paid. Passes buck: S paid $250m to rights-holders thus far. #rethinkmusic
— Carly Carioli (@carlycarioli) April 23, 2012
The questions were notably spurred by artist Amanda Palmer, who asked her followers – or “hive mind” – for questions about Spotify, ahead of Parks’ session. She also paused for a pic in her “serious jacket”, prior to her own session, which finished a jam-packed day.
me in my take-me-serious-jacket & beautiful @asheaarts, who just interviewed me for NPR, in Boston’s “longest hallway”. twitpic.com/9d81dj — Amanda Palmer (@amandapalmer) April 23, 2012
More tomorrow!
Full programme on rethink-music.com, and in the mobile app (powered by Mobile Roadie)
Follow the tweets via @rethink_music & #rethinkmusic
Highlights on blog.rethink-music.com
