Christopher Gruits, director of eStrategy for prestigious US concert venue Carnegie Hall, presented his tips on how classical artists can promote themselves online, at midem last January. Take note!

You can also check out the presentation’s slides, here:


This and more in midem 2012’s conferences in full video, here!


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James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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