Technology can raise the hairs on the backs of our necks, but years of evolution have trained us to respond to what is REAL. As a result, balancing innovation with human experience is one of the most difficult challenges facing modern marketers. In this eye-opening presentation, he singled out which brands are successfully navigating this challenging landscape by returning to the most fundamental of touch-points: the human experience.
Speaker: Will Sansom, Writer and Consultant, Contagious Communications (UK)
This and more in midem 2012′s conferences in full video, here!