Did you know:
– Abu Dhabi has launched an incentive scheme that gives producers a rebate of up to 30% for any expenses incurred on films shot locally?
– Samsung Electronics is giving bitter rival Apple’s iPhone a serious run for its money, as it doubled its profits in the second quarter of 2012?
– Twitter has joined forces with PepsiCo to offer codes on Pepsi’s Twitter page; the codes can be used to download free music at Amazon.com’s MP3 online music store weekly?
– Microsoft has paid US$300m it paid for a 17.6% stake in Nook, the e-book reading device developed by Barnes & Noble, the US book retailer?
This and more in the first issue of Outside the Box, a midem-exclusive entertainment review of recent key developments and disruptions across these industries:
• Ads & Marketing
• Books & Print
…as well as a featured analysis of Facebook.
Click here to download Outside the Box (email required)
This report is the first issue of a quarterly entertainment trends review developed by MediaTainment Finance, the business journal that covers investments in international media, entertainment and the impact of related digital technologies. Be sure to visit the MTF site for more about subscribing to this fine and unique newsletter!