For Lane, the aim with artists is not to interfere in aspects such as tone of voice — if they need to do that, they’ve probably signed the wrong artists (!), he suggested — rather bring them up to speed on key elements such as embedding content, to make sure that artists get themselves as noticed as possible on social media. Lane provided examples from the label’s newest artists, such as Dan Deacon, to Domino‘s very biggest, namely the Arctic Monkeys.
Different bands, but a common approach: the artist is always in charge.
Interview filmed at AIM conference Indie Con. More soon!