It doesn’t literally mean doing everything by yourself, as Rogers points out, citing DIY pioneer, Metric’s manager Matthieu Drouin, who once said “I have more people working on this (new Metric) record than if I was at a major.”

For White, this new approach does mean a lot of coordination: for example making sure a band’s UK and US publicists aren’t beating each other to big announcements.

At midem 2013, Rogers will once again MC January 28’s Visionary Monday conferences; and White returns as the host of the Direct2Fan Camp. Get the full midem 2013 programme here!

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James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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