Kevin Wortis is partner & director of label services for Girlie Action Media &
Marketing, and notably manager of D2F star Amanda Palmer. He discussed crowdsourcing in music in general, and inparticular when in comes to recording, or sourcing music directly from fans.
“When we release a record, there’s a brief moment when it’s at its buzziest. That’s generally a month or two before release date, when we’re trying to build critical mass… What if there was a way to monetise that interest from the moment that new record was announced?” asked Wortis. This can be done by “selling access to an artist’s inner circle” to fans, he said, “and inparticular the recording process can be used really effectively, to make people feel part of that whole process.”
He went on to detail examples such as Ben Folds Five’s “Your name in a song” crowdfunding campaign, run on PledgeMusic. “You can do the math: that’s 50 extra grand,” said Wortis: and that’s not ruining the creative process.”
Wortis also discussed the case of Amanda Palmer setting up an online poll to allow her fans to vote for their preferred spelling of the word “theater” (that, or “theatre”?) in the title of her recent album!
Watch the session in video for the full story! & check out all midem 2013 conferece videos here.