The good things:
1. Getting to Cannes is cheap and easy from London. I went Easyjet out, British Airways back from LGW and a €28 bus from right outside Nice airport to the Palais. So all in all, £130/€150 door to door. Also, i saved lots of money by not getting a hotel but getting my very own airbnb apartment for 2 nights, £190/€220 all in, with wifi included, BAM!
2. Registration was mega quick, and within 10mins of arriving at the Palais I was inside and checking out the expo. There was a lot going on, with panels and exhibitors all in one big space. This meant you were just as likely to bump into one of those hard-to-meet international panelists as you were someone starting a brand new streaming service that is like, “really about music discovery and stuff”.
3. The global appeal of midem is pretty impressive, with labels and publishers from Canada to Cape Town. If you want to do plenty of business, you can easily ram jam your diary. We have a global network of sub-publishers, and pretty much all of them were at midem, it was worth going just have all of them in one place. It was also a great place to meet licensing partners, existing or potential, with majors and indies from Europe and beyond all present and available to meet up with.
4. The depth and breadth of topics covered by the panels was impressive. Brand Central was where I spent most of my time, checking out some excellent presentations from ads to games. The tech side was also top-notch with plenty of D2F, UGC and CMS mentioned… (and what!?)
5. I joked on twitter last year that to save money, midem could move to (Welsh seaside resort) Rhyl. I have changed my mind. Officially I would like to say, Cannes… “It’s better than Rhyl”.
The “to be improved things”:
1. For all the fun in the daytime, Cannes could do with some better nightlife, beyond the official concert programme. There could have been a lot more DJs, for example. Whilst this may come as great news for anyone sending junior staff to midem, my advice to any company trying to make a bit of noise next year would be to get some decent DJs into to one of the (not too expensive) bars and watch all the bright young music people flock to your party.
2. Cannes is famous for its Film Festival. Perhaps there could be a collaboration here between film-makers and labels? Indie film makers and directors could come and meet a ton of music people, and clear some cool tracks for their new movie. Thinking caps on, midem organisers!
Anyway, see you next year!
How was your midem? How would you like to see the 2014 edition improved? Tell us on Quora here…
Matt Riley is head of sync licensing and digital marketing at dance music label Hospital Records. Hospital is home to artists like Netsky, Camo & Krooked, High Contrast and more. Check out our “Who needs labels” interview with Matt here!