Ollie Wood, A&R director of trend-setting electronic label Black Butter Records (Rudimental, Kidnap Kid) spoke to midemblog about the role of labels in the DIY artist era.
Wood said he is asked “quite a lot by artists” why they should need a label. His answer? “As soon as you start thinking about the logistic part, and all the other things labels do, you’re closing down your creativity… if you can’t sit there all day and dream about basslines,” for example.
“If you’re looking to make a career out of your music, you need a team of people around you,” added Wood. “It’s better to have people working as hard on the promotion and other label jobs as you would on your own music.” Radio promo being a good example: “at some point you’ll want your music on radio. That’s one of the most difficult, time-consuming, expensive things to do…”
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