Left to right (from top): Lucy Blair, Emily Gonneau & Emily White; Yannick Serviant, Alison Lamb & Matt Riley


Views are nice. But here at midemblog, we think shares are nicer 🙂 Taking the time to share a post means a whole lot more to us and our contributors than ‘just’ looking at it (which, of course, we appreciate too!)

2013’s most-shared topics were developers’ rising importance within the music industry (congrats to Lucy Blair on midemblog’s second most-shared post ever, too!); how artists have to increasingly act like startup entrepreneurs to get ahead (thanks to Official.fm’s Yannick Servant for that one); how others no longer dare speak out on big issues (Emily Gonneau’s post even generated our first ever reply post, from Kira Grunenberg, who in turn became a midemblog contributor herself) ; and, of course, the streaming payments debate. One of 2013’s hottest topics, our contributors Alison Lamb and Matt Riley preferred suggesting how to make the most of platforms like Spotify’s huge promotional potential.

Our “Who needs labels?” interview series also continued to attract attention, with Black Hole Recordings’ Bas Kruijssen and Believe Digital’s Lee Morrison both getting heartily shared around the interwebs. And last but no means least, our coverage of Midem 2013, including some excellent wraps by Music Ally’s Stuart Dredge, and our interview with adorable Indonesian artists Endah N Resa, on the value of sharing, also — fittingly — attracted plenty of likes and tweets.

Thanks to everyone involved in midemblog this year; roll on 2014!


1. Lucy Blair: Developers are the new rockstars: Why labels should care (305 shares)

2. Visionary Monday wrap 2: Lang Lang, Mark Hoppus & more share visions (285)

3. How to follow midem 2013, live! (198)

4. Yannick Servant: Artists, startups: Your product isn’t going to sell itself (180)

5. Interview: Enda N Resa: The more you give your fans, the more you get! (180)

6. Emily Gonneau: Have artists lost their voice? (128)

7. Who needs Labels? Black Hole Recordings’ Bas Kruijssen answers (124)

8. Alison Lamb: How Spotify apps can boost your listens by over 400% (121)

9. Emily White: Direct to Fan for All (103)

10. Matt Riley: How to make the most of Spotify (99)

11. Who needs labels? Lee Morrison, Believe Digital answers (91)

12. Alison Lamb: Why Streaming still matters (98)

13. Report: The Rise of the DIY Label (87)

14. Matt Riley: 5 Golden Rules for your label’s YouTube Channel (85)

15. Lucy Blair: Music Marketing’s Creative Crisis… and Some Possible Solutions (83)

16. How People are Consuming Music – Infographic by The Music Bed (80)

17. Martin Frascogna: How the music industry can increase profits by 30%, immediately (76)

18. Alison Lamb: Why labels can’t do without pre-release strategies (69)

19. Interview with MFBTY, Drunken Tiger’s new fan-named band (63)

20. Kira Grunenberg: An Artist’s Career: One big “choose your own adventure” novel? (62)



About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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