In this first of a new series of posts from Reportlinker, we review the latest music and tech news, with one big statistic per news item. All you need to know, in figures!
A study commissioned by VentureBeat discovered the top YouTube channels for 2014. The findings were released by analytics company OpenSlate. Here’s what they found:
62 of the top 250 channels in 2014 were music channels. Of those, 43 were Vevo artists. When viewership and not revenue is taken into consideration, the top Vevo channels was Katy Perry’s. Other musicians or labels who broke into the top ten are Shakira, Spinnin’ Records and Enrique Iglesias. Music channels tend to rise and fall in popularity depending on an artist’s activity. When artists are recording, few new videos are released and viewership is low. However, viewership spikes around the release of new singles and their accompanying videos. Source: Music Ally
5.8 million subscribers were added to Katy Perry’s channel in 2014. The previous year, Perry placed 12th, but last year placed 4th. Perry is the top-placing musical artist on YouTube. In 2014, her channel had 2.3 million views, half of its total views. Perry has a total of 14.6 million subscribers. But despite all the viewers added last year, the rate of subscribers has fallen 9%. Source: Tubefilter
Taylor Swift’s Vevo channel had 342 million monthly views and generated an estimated $4.1 million, making it the most-profitable music channel in 2014. The only other music channels in the top ten were record labels. EMI came in at number five. It had 255 million views and generated $3 million. Spinnin’ Records was at number eight. It had 200 million views and generated $2.5 million. Revenue is determined by advertisements served, and excludes endorsement deals and other forms of compensation. Source: Music Week
48% of 18- to 24-year-olds listen to music on YouTube daily. This is just 2% less than the members of this demographic who listen to internet radio or other streaming services on a daily basis. This age group uses the internet as a tool for discovering new artists, with 56% of them using YouTube for that reason. But online music isn’t reserved for the young: 93% of people listen to music weekly and 71% daily in all age groups. Source: Business Wire
Year over year, time spent watching YouTube videos has grown 50%. The number of YouTube users also has grown, reaching 1 billion users in 2014. The rise in viewership has caused mobile advertising to increase in popularity, growing 100% year over year. Source: Medianama
It will be interesting to see which artists will be in the top ten in 2015.
More from reportlinker next month!
Melina Druga is an American writer and editor. She is the author of Enterprising Women: Practical Advice for First Time Entrepreneurs.
Top photo via Shutterstock – momente