These 10 exceptional marketing campaigns were selected by our partner Marketing Week. The finalists will pitch them in front of a panel of judges, all actively involved in furthering the relationship between music and brands, at Midem 2015 this June! Without further notice, discover them below:
“1979” by Benjamin Wynn, composer, Deru (USA)
‘1979’ is a project about memories. It consists of an audio visual album, a website featuring interactive mythological narrative and user-submitted memories, a live show, and a custom-built handheld projector shipped with the videos from the album.
“Converse Rubber Tracks Sample Library” by Jed Lewis, global director of music marketing, Converse (USA)
The Converse Rubber Tracks Sample Library, created in partnership with Indaba Music, is a groundbreaking resource for millions of musicians, allowing them to utilise samples, free of charge, to create new music. The library currently offers over 12,000 loops, stems, and sounds created by emerging and established artists.
“Dangerous” by David Guetta & Mumm by Raphael Aflalo, co-founder & CEO, My Love Affair (France/UK)
Experience the first double screen music video! Conceived and produced by My Love Affair, this campaign brings G.H. MUMM Champagne – the official sponsor of the Formula 1 Championship for the past 10 years – together with superstar DJ. How can you turn a classic Youtube music video into an innovative experience? Watch the video to find out…[youtube]https://www.youtube.com/watch?v=EVr__5Addjw[/youtube]
“Flesh Roxon on a Zombie Road Trip” by Andrew Apanov, founder & CEO, Dotted Music (USA)
The challenge: to make Flesh Roxon, a Finnish psychobilly band signed to Live Nation Finland, known outside of their native country. Dotted Music partnered with chart-topping mobile game Zombie Road Trip to create a special Flesh Roxon-branded bundle, available in exchange for a ‘like’ of the band’s Facebook page.
“Hello Play!” by Sandrine Plasseraud, managing director, We Are Social (France)
Hello play! is a digital platform that enables its users to support music projects through their everyday music listening. With Hello play, Hello bank! has invented the 1st crowd sponsoring platform dedicated to music. Listen. Earn. Give back. It is free and simple for all Hello players!
Kwettr by Bas Kruijssen, new media & marketing manager, Black Hole Recordings (Netherlands)
Kwettr makes and rents out temporary online pop up stores where people can pay using Twitter. Services of Kwettr include personnel for the store, customer service, product deliveries, Twitter ad campaigns, data analysis, collecting marketing data and recommendations on how to improve activities on social media.[youtube]http://youtu.be/JXd05IGosjk[/youtube]
“Momentum Duo” by François Grouiller, group strategy director, Europe , Fred & Farid (France/China)
As part of a more global promotion of the MOMENTUM headphones and
Sennheiser’s effort in fostering music youth talents, an interactive site was developed, allowing users to control the music thanks to the movement of their head. On the right is Bing Bing, an opera soprano singer, and on the left side is A Bu, a 14 years old piano genius. When leaning the head on the right or on the left, users can discover a different visual and audio experience each time.
“Press Play to Give” by Olle Isaksson, senior art director, Edelman Deportivo (Sweden)
In 1979, ABBA donated parts of their royalties for the song Chiquitita to UNICEF. The marketing campaign highlights this forgotten fact and bring the song back to life again. Together with UNICEF and ABBA The Museum, Edelman Deportivo came up with an initiative, called “Press Play to Give,” tapping into platforms like Spotify and YouTube, enabling people to give – just by listening.
“The Scratch Banner” by Peter Michael Willer, co-founder & creative director, AIAIAI (Denmark)
When launching their headphone collaboration with hip-hop label Stones Throw, Danish headphone makers AIAIAI created a virtual turntable and LP that you could interact with – and scratch the music of Peanut Butter Wolf – in real time.
“Run Cool with Music” by Alex Chow, associate business director, Carat Media Services (Hong Kong)
“Run Cool with Music”, an advertising campaign created by Carat Media Services, presents music as the universal language that runners speak. Runners select the songs that match their running styles, be it slow songs or rhythmical songs.[youtube] https://www.youtube.com/watch?v=KM65h30QwLA&feature=youtu.be[/youtube]
The three winners (Gold, Silver and Bronze) will be revealed during the Midem Innovation Show, on Sunday 7 June at 16:45 in the Main Room (Riviera 7).