Over the past few years, several music industry reports and other studies that have shown that the business and the consumers surrounding electronic music have certain characteristics that differ from the rest of the music market. To find out why, Berklee College of Music graduate Bret Ewen conducted a research in which 4,404 respondents shared their behavioural habits.
Among the results:
– Electronic music fans have shown themselves to be a much more “digital” crowd: they more strongly prefer higher quality digital formats of recorded music;
– Not only are electronic fans listening to more music, but also they are listening to more artists overall;
– They are individually contributing less money per year to recorded music than fans of other genres, but they are sharing music more often via social media;
– While Soundcloud was preferred roughly three times less than YouTube for fans of other genres, it was the most preferred platform overall for electronic music.
Berklee College of Music offers a one year Master in Global Entertainment and Music Business, managed by Midem speaker Dr. Emilien Moyon. This academic programme offers a global vision of the music industry to understand the emergent tendencies across music genres, technologies and places.
Top photo via Shutterstock – dubassy