Left to right: UNICEF’s Jim Calberg; Marketing Week’s Ruth Mortimer; Jed Lewis of Converse: My Love Affair’s Raphael Aflalo; and Olle Isaaksen, of Edelman Deportivo
Who are the winners of the Midem Marketing Competition this year?
The Bronze award goes to the “Dangerous” campaign by David Guetta & Mumm, presented to Raphael Aflalo, co-founder & CEO of My Love Affair (France/UK). The champagne maker and official sponsor of the Formula 1 Championship for the past 10 years partnered with superstar DJ to turn a Youtube music video into an innovative experience:
“Press Play to Give” by UNICEF wins the Silver category. It was presented to Jim Calberg of UNICEF, for this project realised by Edelman Deportivo (Sweden). In 1979, ABBA donated parts of their royalties for the song Chiquitita to UNICEF. The marketing campaign highlights this forgotten fact and brings the song back to life again, enabling people to give to UNICEF just by listening to the song:
And “Converse Rubber Tracks Sample Library,” presented to Jed Lewis, global director of music marketing, Converse (USA), wins the Gold award! Created in partnership with Indaba Music, it is a groundbreaking resource for millions of musicians, allowing them to utilise samples, free of charge, to create new music:
Thank you to our partner Marketing Week, and to all participants!