Created by international business journal MediaTainment Finance, this white paper is a must-read for labels, publishers, artists and any rights owner seeking to reach as many fans as possible in today’s digitally connected world. Why?
– Learn why the big four streaming giants – Spotify, Pandora, Apple Music and Deezer – are the behemoth brands they are today
– Take in our outline of the world’s leading and emerging streaming music platforms, and our forecast of where they are heading this year
– Read up on what industry analysts say and predict about the sector’s present and future
– And discover how big-selling singing acts, from Adele and The Beatles to Prince and Taylor Swift, became the loudest voices that pushed streaming’s trajectory in 2015.
No wonder Mike Herring, Pandora’s chief financial officer, tells midemblog: “We hope streaming platforms are an accelerant for more artists to find their audience. They can build a career by adopting the energy that comes through the connected world and leads them straight to their listeners.”
This Midem white paper is released just as US-centric online radio operation Pandora is set for global expansion after acquiring international on-demand rival Rdio. Spotify has expanded the social elements of its offering via two new acquisitions (Cord Project and Soundwave). Deezer just snapped up €100m in new investment. Apple Music has reportedly gained about 10 million paying subscribers, a significant milestone for its ambitions.