In this series of posts from Reportlinker, we review the latest music+tech news, with one big statistic per news item. All you need to know, in figures!

Changes are happening to your favorite streaming music providers. Let’s take a look at what’s happening in figures.

80m: The number of Pandora users. These users will have access to the streaming service’s new service AMPcast, which allows musicians to record short messages for fans. AMPcast is the brainchild of Artist Audio Messages, which was launched last year by Pandora founder Tim Westergren. Musicians will be able to record messages on their phones and be able to track listeners’ stats. The messages can be used to share stories or provide information. (Source: TechCrunch)

$54.4m: Soundcloud’s annual loss. The streaming music site, which has 175m active users, is available for free. This is expected to change, however, by July, although those outside the company think that timetable may be too aggressive. The service’s future may depend on following through and doing so quickly. Not only will it stem its losses, but it will ensure a partnership signed with Universal Music Group doesn’t fall through. The agreement is based on a SoundCloud’s promise to begin a subscription-based platform. It is rumoured to expire after a year, although UMG may offer a grace period. (Source: Digital Music News) UPDATE: March 29, Soundcloud fulfilled its promise with “Go”, a subscription-based offer (Source: Billboard)

$35.5 million: Rhapsody’s 2015 losses, on revenue of $202m. The losses could be attributed to a tightening profit margin and increased expenses. The service has approximately 3.5m subscribers. Rhapsody is one of the older music services, having launched in 2001. It is majority-owned by Columbus Nova Technology Partners and RealNetworks. Outside the United States, Rhapsody operates as Napster. (Source: Billboard)

50,000: The number of anonymous, early-adopter users that help others discover new music on Spotify. Spotify’s intelligent playlists are not personalised, but instead take into account these tastemakers’ recommendations. The results are generated by an algorithm which crawls the internet for music reviews and articles. It then sees which of these artists the 50,000 early adopters are listening to and specific songs. Like Spotify’s Discover Weekly playlists, which are personalised, the lists will be available once a week. They will be genre specific with recommendations in five genres: vocal pop, hip-hop, electronic, experimental and guitar driven. (Source: Quartz)

Unknown: The amount Spotify spent to purchase startups SoundWave and Cord Project. SoundWave developed a smartphone app that allows users to see what their friends and tastemakers are listening to on streaming music services while Cord Project’s app allows users to send short messages to each other. Both apps have more than a million users. The startups are the latest companies to be purchased by Spotify. The streaming site also owns music data firm The Echo Nest among others.  (Source: Music Ally)

Pandora’s Mike Herring will speak at Midem 2016. 

Top image: Shutterstock/Denys Prykhodov

About Author

Melina Druga is an author and freelance journalist. You can follow her on Twitter @MelinaDruga.

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