VR technology, which some predict will be yielding as much as $30 billion in revenues by 2020 via a plethora of applications, products and services, promises to take audio-visual entertainment to a new level.
Not only will the headsets covering viewers’ eyes immerse consumers right inside the music video scenes being watched, the technology is also expected to develop so that the viewer is able to control what happens in those scenes.
Exciting as all that sounds, it raises the question about the rights of a track, a composition or an artist featured in this brave new cinematic world.
For potential answers, read this exclusive White Paper from MediaTainment Finance, the business journal focusing on investments in the international creative sectors.
– VR music could end up doing for digital entertainment what videos on MTV did for music sales in the 1980s.
– Thought leaders, including Universal Music Group’s Michael Nash, CueSongs’ Ed Averdieck and Michael Doernberg at ReverbNation, give their authoritative views about the challenges to expect.
– Includes a roll call of music acts, from superstars to indie rockers, who have embraced the VR vision as early adopters.
– Additionally, this exclusive paper looks at the future by highlighting the technology giants, Hollywood and other entertainment conglomerates, and VR content producers investing in what could be the future of entertainment.
Find out more about VR’s implications for music at a special conference session at Midem, with TAG Strategic’s Ted Cohen, June 5. Full session details here…