One of the key areas Music Ally focuses on in its training courses is how artists and labels can make the most of their presence on YouTube.
This platform has increasingly become the young demographics’ platform of choice so it is vital to understand how to best harness its power and in this white paper, Music Ally‘s head of training outlines the most important learnings from YouTubers through case studies and examples.
Some of the key learnings covered:
- Basic set-up for an optimised channel and videos
- The importance of regularity of content
- Don’t be scared to feature your fans
- Collaboration is key
- How to find collaborators
The examples will cover a summary of key learnings that Music Ally consider particularly important.
I will be at Midem presenting some of my favourite digital campaigns of the past year, as well as chairing a panel discussion on how labels and artists can build successful marketing campaigns in the digital era. See you there!