In this series of posts from Reportlinker, we review the latest music+tech news, with one big statistic per news item. All you need to know, in figures!
Is YouTube good or bad for the music industry? Well, it depends on whom you ask. Let’s look at the numbers, and discover what industry insiders say.
- 400: The number of unauthorised uses of musician Deadmau5’s songs found recently on just one YouTube channel… but the problem isn’t limited to him. Countless artists have discovered there are millions of unauthorised uses of their songs and have written a letter to US Congress asking for changes to the law. Currently, it is difficult to remove content from YouTube and artists receive very few royalties. Irving Azoff, manager of the Eagles and Van Halen, told Rolling Stone, “The artist has no choice – their music is on YouTube even if they don’t want it there.” The problem is so widespread, some artists employ staffs of dozens to monitor the internet for unauthorised content and issue take-down-notices. Source: Rolling Stone
- 37,000: The number of YouTube channels that receive more than a million views monthly, according to the Internet Creators Guild. The problem, music analyst Mark Mulligan told Forbes, is that the industry hasn’t fully learned how to monetise content. YouTube is a marketing tool, and artists should learn how to make money on it rather than spending money removing content, Mulligan said. Source: Forbes
- Approximately 180: The number of artists who signed the letter sent to US Congress asking for changes to the Digital Millennium Copyright Act. The musicians are most upset at the part of the act which prevents websites from being prosecuted for infringement if the site is unaware of unauthorised content. Sites do not need to remove the material unless informed of the infringement by the copyright owner. In 2015, video views on YouTube increased 100%, but the royalties paid to artists only grew 17%. Music streaming also increased last year, by 132%, but royalties paid by YouTube only increased 15%. Source: Fast Company
- 4.3%: The percentage of content music accounts for on YouTube, according to research conducted by Pexeso. Research conducted by other organisations had previously reported music accounted for 40% of content, and YouTube had reported the number was 2.5%. Pexesco also found that music accounted for 11% of all views music accounted for 11% of all views. YouTube says its Content ID program eliminates 99.5% of content infringement issues. The program allows artists to flag unauthorised content. Gaming leads in both the content and views categories, with 33.4% and 31% respectively. Source: Digital Music News
- 98%: The number of music videos on YouTube that are authorised, according to research group Midia. The research also showed that 75% of content was of high quality and was released by music labels through video hosting service Vevo. The 2% of unauthorised videos were videos using copyrighted songs and concerts. Many artists upload content onto YouTube to gain an audience. Meanwhile, Vevo has said it may take its content to Facebook, but that might not be the right move considering there is no video search function in Facebook. Source: Digital Music News
Top photo: © iStock / ozgurdonmaz