Who’ll be next to join the illustrious ranks of Midem’s startup competition alumni, alongside some of the world’s best renowned music tech companies?
Presented by OVH, the major player in the European cloud market, and URights, the global music copyright management system co-developed by Sacem and IBM, this year’s 20 Midemlab finalists were chosen by the competition’s selecting partners open innovation consulting company bluenove, music business information and strategy company Music Ally, and Northzone, a leading investment firm and early investor in Spotify.
The winners will be chosen in Cannes by a jury that includes Linkin Park vocalist and entrepreneur Mike Shinoda, Universal Music Group chief technology officer Ty Roberts, Lattice Ventures partner Brittany Gorevic and Bandsintown co-founder and partner Fabrice Sergent. Finalists will also benefit from personalised coaching to prepare their pitches from Jon Eades, who leads Abbey Road Red, Europe’s only music tech startup incubation programme.
So without further ado, let’s meet the finalists!
Category 1: Music Creation and Education Services
Uberchord is an artificial intelligence-based mobile music education platform; STUDYTRACKS uses music to teach children a variety of subjects with the goal of making it entertaining and engaging; Roadie 2 is the world’s first handheld vibration-based automatic tuner for string instruments; Skoog 2.0 is a touch instrument for iPad that allows anyone to play music; and HumOn is an app which composes music from any tune you hum into your phone.
Category 2: Music Distribution and Discovery
Truelinked is an online marketplace for vetted classical music artists; Diggers Factory allows artists to produce their own vinyl records at no cost using a crowdfunding- type community; Yokee Music makes music-entertainment apps, offering karaoke and play-along piano options; Atmosphere, by kollekt.fm, offers in-store music personally selected by a curator; and DISCO allows users to download, access and share music files, all from one location.
Category 3: Marketing and Data/Analytics
Soundcharts provides artists with real-time airplay, playlist and charts data, as well as social media analytics;
Rotor Videos allows users to easily create promo videos and music videos in minutes; NPREX is the first online exchange for direct licensing of public performance rights; The Bot Platform is a platform for building bots on Facebook Messenger for desktop and mobile devices; and Instrumental are influencer marketing specialists (video not provided).
Category 4: Experimental Technologies – AR/VR, High Resolution, IoT and Hardware
Vinci Smart Headphones are the first smart headphones to use artificial intelligence and a touchscreen to provide high quality sound; SYOS uses 3D printing to create custom mouthpieces for brass instruments; Pacemaker allows users to create and share mixtapes using Spotify; TheWaveVR is a virtual reality platform for music lovers to view, host, and socialise in music performances worldwide, anytime, anywhere; and ORB is an immersive music format designed for 360° video and VR content.
Find out more about Midemlab here; and see you there, from June 6 in Cannes!