The 11th annual edition of world-leading music startup competition Midemlab will this year be presented by music streaming platform Deezer. The winners will be chosen in Cannes by a jury that includes artist & entrepreneur Ryan Leslie; Deezer‘s Aurélien Hérault; Kima Ventures’ Eléonore Oudea; Tencent Africa‘s Brett Loubster; StartHer‘s Joanna Kirk; Sony Music‘s Guillaume Quelet; The BBC‘s Kate Russel; Midemlab 2017 winner Soundcharts‘ David Weiszfeld, and many more.
And now, courtesy of Midemlab selecting partners Kima Ventures, bluenove and Music Ally, let’s discover the Midemlab 2018 finalists!
Category 1: Music creation & education
AIVA (France) uses artificial Intelligence to compose “the music of the future”; MXX (UK) is an AI engine which atomises and re-constructs stereo music; Skoove (Germany) is a music learning platform offering interactive online piano lessons; Taplyrica (UK) teaches languages through the power of music; and Voice Magix (Spain) automates synchronisation between lyrics and recorded singing voices.
Category 2: Music discovery & distribution
Boreas (USA) is a discovery platform for emerging musicians which mimics natural selection; Laylo (USA) sees fans compete to find music first and spread it around the world; LICKD (UK) offers commercial music licensing for social video; Listen! (France) is an app for personalised and global musical curation; and Louise (France) – is an app for sharing music live with your friends.
Category 3: Marketing & data/analytics
Asaii (USA) uses machine learning to identify the industry’s next big hits (no video provided); Gigz (France) offers personalised and geolocalised recommendations of concerts & more; Muso.AI (USA) presents itself as “LinkedIn for music”; NumberEight (UK) predicts user context through sensors and artificial intelligence; and Seated (USA) empowers artists to take control of their ticketing experience (no video provided).
Category 4: Experiential technologies – VR/AR, high resolution, IoT & hardware
Enhancia (France) is the maker of Neova, the MIDI Ring controller which allows artists to express their creativity; Flexound (Finland) is an audio-equipped pillow which “lets your skin do the listening”; Jooki (Belgium) is a smart music player for families; Landmrk (UK) describes itself as “Pokémon GO for branded content”; and WowTune (Hong Kong) allows you to create VR voice & song-selfies… like in this Trump/Obama spoof video!