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The 11th annual edition of world-leading music startup competition Midemlab will this year be presented by music streaming platform Deezer. The winners will be chosen in Cannes by a jury that includes artist & entrepreneur Ryan LeslieDeezer‘s Aurélien Hérault; Kima Ventures’ Eléonore Oudea; Tencent Africa‘s Brett Loubster; StartHer‘s Joanna Kirk; Sony Music‘s Guillaume Quelet; The BBC‘s Kate Russel; Midemlab 2017 winner Soundcharts‘ David Weiszfeld, and many more.

And now, courtesy of Midemlab selecting partners Kima Ventures, bluenove and Music Ally, let’s discover the finalists!

 

Category 1: Music creation & education 

AIVA (France) uses artificial Intelligence to compose “the music of the future”; MXX (UK) is an AI engine which atomises and re-constructs stereo music; Skoove (Germany) is a music learning platform offering interactive online piano lessons; Taplyrica (UK) teaches languages through the power of music; and Voice Magix (Spain) automates synchronisation between lyrics and recorded singing voices.

 

 

Category 2: Music discovery & distribution 

Boreas (USA) is a discovery platform for emerging musicians which mimics natural selection; Laylo (USA) sees fans compete to find music first and spread it around the world; LICKD (UK) offers commercial music licensing for social video; Listen! (France) is an app for personalised and global musical curation; and Louise (France) – is an app for sharing music live with your friends.

 

 

Category 3: Marketing & data/analytics

Asaii (USA) uses machine learning to identify the industry’s next big hits (no video provided); Gigz (France) offers personalised and geolocalised recommendations of concerts & more; Muso.AI (USA) presents itself as “LinkedIn for music”; NumberEight (UK) predicts user context through sensors and artificial intelligence; and Seated (USA) empowers artists to take control of their ticketing experience (no video provided).

 

 

Category 4: Experiential technologies – VR/AR, high resolution, IoT & hardware

Enhancia (France) is the maker of Neova, the MIDI Ring controller which allows artists to express their creativity; Flexound (Finland) is an audio-equipped pillow which “lets your skin do the listening”; Jooki (Belgium) is a smart music player for families; Landmrk (UK) describes itself as “Pokémon GO for branded content”; and WowTune (Hong Kong) allows you to create VR voice & song-selfies… like in this Trump/Obama spoof video!

 

Midem loves startups: they can join the world’s music community this June 5-8 in Cannes for less than half of the full rate! Register for Midem here


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About Author

James Martin

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

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