As we celebrate International Womens’ Day this week, we’re delighted to shine a light on a selection of leading women in music, who share their industry vision in a series of interviews, before taking part in Midem 2019 next June. Next up is Colleen Theis, COO, The Orchard (USA).


> What recent business achievement are you the most proud of? 

Watching Jorja Smith claim the award for British Female Solo Artist at The Brits this week was really amazing. The Orchard team has worked hand in hand with Jorja, her management, agent and publicist as she’s developed her career. Overall, Orchard labels and artists have been nominated (and won) a staggering amount of awards over the past year.  It’s so gratifying to see true talent and hard work recognized.


> What is your biggest hope for the music industry in 2019?

I would love for the industry to be able to move past definitions and metrics that have historically divided the business. You could apply that to corralling artists by genre, indie versus major, benchmarks of corporate success, and so forth.


> Do you have a particular wish for women in the music industry?

Women must have a voice and (more than one) seat at the table, at the highest levels, across the industry. And, it extends beyond gender. We need true diversity and inclusion that is reflective of the world we live in. Our combined human perspective is so much more powerful than an echo chamber. You’ve probably heard the saying: if you don’t have a seat at the table, you’re probably on the menu.


> How has women’s role in the music industry evolved in recent years?

There’s a responsibility for female business leaders and artists to collaborate, mentor and empower the next generation, and help shape the future. Fierce females like musician Alicia Keys and attorney Dina LaPolt are at the forefront of this movement, using their platform to inspire and drive change.


> What obstacles remain to be overcome?

As an industry – transparency. As women in the business – the usual issues. There’s just more of us in the industry now to dilute that undercurrent and lift each other up.  It takes time for real and lasting change to take root.


 > What will you look for when attending Midem next June?

Great talent to hire, and to represent. Fresh perspectives, new creative ideas, and modern solutions, tech or otherwise.


> Which artists are you the most excited about right now and why?

I am loving the female energy: from Jorja Smith to Kasey Musgraves, and everything in between. Yebba is going to be huge, her sound is unique and powerful. Charlotte is another brand new artist on the scene with introspective lyrics and an awesome voice.


Use the promo code ‘Womeninmusic’ and save €325 off your Midem pass, only until 10 March.
Register now!

About Author

James Martin is Head of Social Media for Midem organisers Reed MIDEM. This includes defining and rolling out Midem's social media strategy, editing midemblog, influencer outreach, developing Midem's fanbase of 75,000+ music professionals and more.

Leave A Reply