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In April this year, the New York Times claimed that the Covid-19 pandemic had sparked a great unwinding” for technology startups, including layoffs, cost-cutting and hasty business pivots for companies trying to survive the crisis.

The music tech startups world is certainly not immune from these pressures, yet at the same time, 2020 has been an exciting year for the sector, with music tech investment continuing apace from traditional investors and music industry players alike.

The backdrop to this is the continued growth of the recorded music industry, even during Covid-19. Goldman Sachs published a report in May – ‘Music in the Air: The Show Must Go On‘ – that has since been widely shared within music and tech circles.

Raine Ventures has predicted strong growth for the independent artists market

Perhaps the most encouraging recent trend in music tech investment is that the music industry has stepped up its own efforts to nurture talented startups, particularly through accelerators and incubators.

Music creation startup Output raised its first ever funding round in October 2020

An AR app powered by Anything World, the latest startup getting investment from WMG

Download the full report to discover more insights on music tech investment. >>>


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About Author

Stuart Dredge

Stuart Dredge is a freelance journalist, and a regular contributor to Music Ally, The Observer and more... including midemblog :)

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